Privacy Policy

Last Updated: October 26, 2023

At Paragon Sports Shop, your trust is our most valued asset. Just as we meticulously curate performance gear for athletes, adventurers, and active families worldwide, we apply the same rigor and dedication to protecting your privacy and personal data. This Privacy Policy outlines how we collect, use, share, and safeguard your information when you visit our website nyc-paragon.com or make a purchase from us.

We serve a global community of dedicated athletes, weekend warriors, and outdoor enthusiasts. Our commitment to performance extends beyond our products in Run/Fitness, Outdoor, Team Sports, Winter Sports, Apparel, Footwear, and Accessories—it is embedded in our promise to provide a secure, transparent, and trustworthy experience from browse to payment to delivery.

1. Information We Collect

To provide our services and tailor your experience, we collect the following categories of information:

Information You Provide Directly:

• Identity & Contact Data: Name, email address, shipping/billing address, phone number.
• Transaction & Payment Data: Payment method details (processed securely via our PCI-DSS compliant gateway), purchase history, and order information. We do not store full credit card numbers on our servers.
• Account Data: If you create an account, your login credentials and preferences.
• Communication Data: Correspondence with our customer service team via email (e.g., [email protected]).

Information Collected Automatically:

• Technical & Device Data: IP address, browser type, operating system, device identifiers.
• Usage Data: Pages viewed, time spent on site, referral URLs, and navigation patterns (e.g., how you interact with our menus for Men’s, Women’s, Kids’, or specific sport collections).
• Location Data: Generalized location (country/region) derived from your IP address to show correct currency (USD) and assess delivery availability.

2. How We Use Your Information

We use your data with the clarity and purpose our athletes expect:

• To Fulfill Your Orders: Process payments, arrange shipping, send order confirmations and delivery updates.
• To Communicate With You: Provide customer support, respond to inquiries, and send essential service-related announcements.
• To Improve Our Performance: Analyze website usage to optimize our navigation, product assortment, and overall user experience.
• For Security & Fraud Prevention: Monitor transactions to protect against unauthorized activity, in line with our Paragon Security Promise.
• For Marketing (With Your Consent): Send information about new gear, promotions, or events relevant to your interests (e.g., Run/Fitness or Winter Sports). You can opt-out anytime.

3. Data Sharing and Disclosure

We treat your data with the same care we apply to selecting our products. We share information only under these circumstances:

• Service Providers: Trusted partners who perform functions on our behalf (e.g., payment processing by Visa/Mastercard/PayPal/JCB gateways, shipping carriers, IT services). They are contractually bound to protect your data and use it only for the services we request.
• Legal Compliance: If required by law, regulation, or legal process (e.g., court order).
• Business Transfers: In connection with a merger, sale, or acquisition of all or part of our business.
• With Your Consent: In any other case, we will ask for your explicit permission before sharing.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. International Data Transfers

Our store is based in the United States, and we serve customers globally (excluding some Asian and remote regions). Your information may be transferred to and processed in the United States or other countries where our service providers operate. We ensure all such transfers comply with applicable data protection laws using standard contractual clauses or other approved mechanisms.

5. Data Storage and Security

Your security is our starting line. We implement technical and organizational measures inspired by the precision of high-performance gear:

• End-to-End Encryption: We use industry-leading 256-bit SSL encryption to protect data in transit.
• PCI-DSS Compliance: Our payment processing adheres to the strict standards of the Payment Card Industry Data Security Standard.
• Data Minimization: We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.
• Access Controls: Strict internal access controls limit data access to authorized personnel who need it to perform their jobs.

6. Your Rights and Choices

You have control over your personal data, consistent with applicable laws (such as GDPR, CCPA/CPRA). You may have the right to:

• Access & Portability: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate data.
• Deletion: Request deletion of your personal data, subject to certain legal exceptions.
• Opt-Out: Object to or restrict certain processing, including direct marketing.
• Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise these rights, please contact us at [email protected]. We will respond within the timeframe required by law.

7. Cookies and Tracking Technologies

Like most performance-driven websites, we use Cookies and similar technologies to ensure smooth navigation, remember your preferences, and understand how our site is used.

• Essential Cookies: Required for core functions like secure checkout and cart retention.
• Performance Cookies: Help us analyze site traffic and improve performance (e.g., Google Analytics in anonymized form).
• Functional Cookies: Remember your preferences (like language or region).
• Advertising Cookies: Used (with your consent) to deliver relevant ads for gear and sports categories you may be interested in.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

8. Children’s Privacy

Our Kids’ collection is designed for young athletes, but our website is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with data, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The “Last Updated” date at the top of this page will indicate when revisions were made. We encourage you to review this page occasionally.